Part of prospecting or designing any sales presentation includes designing the Perfect Script. Although you may have concerns about sounding too “scripted”, this is not the case at all as having a script allows you to sound natural. The main reason for losing control and not sounding natural is not having a script.

There is a certain format that follows the Fundamentals of Selling and holds the key to success. Having a script and a format to your presentation allows you to react to situations, and to keep you grounded in the spectrum of the sales presentation by following the Fundamentals of Selling. If you don’t have a script, you’ll be taken way off base and you won’t know how to come back if the script and the format/fundamentals are not completely understood in your mind. If you decide to vary the script, you must still follow the format and the fundamentals.

Here are a few examples of scripts that you can utilize to design templates for your own product or service. If you would like further professional assistance after reviewing these scripts and listening to this section of Sales Superstar, contact us.

The tools that must be included in your script in order to give a perfect presentation are:

  • Body Language, Energy Level and Transference of Feeling
  • Rapport
  • Third Party
  • Initial Benefit Statement (IBS)
  • Show and Tell (if in person)
  • Reason Why
  • Gain Control
  • Create Urgency
  • Create Need
  • Build Value
  • Assumption

When closing and booking an appointment, you must always ask for the name and number first, then for a possible appointment time or payment. It’s always easier to ask the simple questions first.

Script for Weight Loss Center

Door presentation for booking consultations (giving away free detox and cleanse).
Wow, nice dog! What kind of dog is that? (rapport). I was just next door at Terry’s, and two doors down at Mary’s, and three doors down at John’s and across the street at Dave’s (Third Party, Show and Tell). We’re seeing everyone on John Street and actually the reason we’re here today is because this month is Health Month and we are aiming to get everyone healthy (Initial Benefit Statement). We are having a company competition to see which clinic can get the most people the healthiest (Third Party, Reason Why, Initial Benefit Statement, Create Need, Assumption). I’m from U Weight Loss, although we’re not just about weight loss, we’re about total health and wellness for the whole family. You might have seen our ad in the paper; you might have gotten this flyer in the mail (Third Party). What we’re doing is inviting everyone into our open house and because it’s health month, we’re giving everyone a free detox and cleanse (Build Value). This is a professional detox and cleanse program and although it is professional you don’t have to vary your diet, drink green soup or anything like that. Take it with normal meals and after 3 to 5 days, you’ll experience increased energy levels and you’ll feel great (Create Need, Build Value). And, there is no cost for the detox and cleanse and when you do come in to visit us at U Weight Loss, we do have great specials on if you want to shape up for summer. If you don’t want to, there’s no obligation and you receive the free detox anyway (Create Need, Create Urgency). Your name is? (Break eye contact, write the order) (Assumption). And, your phone number? (Assumption). And, we’re quite busy as you can see, but we have one opening left today and a couple of openings tomorrow. What time is best for you? Morning, afternoon, or evening? (Alternate, assumption).

Natural Gas

Hi, I’m not selling anything nor do I belong to any religious affiliation. But I am a believer :).
Did I catch you at a good time? (Body language/rapport).
Oh, cute little girl (Rapport). How old is she? The reason we’re here and seeing everyone on John Street today; we already spoke to your neighbor Mary, Barry two doors down, Terry three doors down and Timothy across the street (Third Party, Show and Tell). What we’re doing right now is fixing the rates of natural gas prices because the summer is coming and with it hurricane season and hot weather. As a result of this, prices are starting to rise (Initial Benefit Statement, Reason Why, Create Need, Build Value, Assumption). So we’re locking in everyone’s price for the next five years so you will have no further increases (Create Urgency, Assumption). Now to qualify, we’re going to need to see a gas bill. Do you have one handy? (Assumption) (Break eye contact and wait for them to get it).

Telemarketing

Upload Credit Card

Hi this is Tim Mulcahy calling from Card Services; did I get you at a bad moment? If they say yes immediately respond by saying, “That’s fine I will contact you in about an hour or so; if that’s not okay, how about in 2 hours, or tomorrow? Pinpoint a time (Rapport, Positive Energy and Body Language).
If available:
Okay, excellent. How is your day going so far? Fantastic. (Rapport) The reason I am calling is because you’re on our preferred list (Reason Why, Create Urgency, Third Party). And, all of the people on our preferred list right now are receiving $15,000 of credit in order to expand their purchasing power on any purchases they make or to use for travel or on home renovations (Initial Benefit Statement, Build Value, Create Need, Third Party, Assumption). Mr. Smith, where is the easiest place to ship your new card to you? At work, at home? (Assumption)

Natural Gas Business to Business

Hi this is Tim Mulcahy calling from ___________; did I get you at a bad moment? If they say yes immediately respond by saying, “That’s fine I will contact you in about an hour or so; if that’s not okay, how about in 2 hours, or tomorrow? Pinpoint a time. (Rapport, Positive Energy and Body Language)
If available:
Okay, excellent. How is your day going so far? Fantastic. (Rapport) The reason I am calling today is because were contacting all the businesses in the area. You may know business A, B, or C (Third Party). We are calling on you today as well to lock in your prices as it appears natural gas prices are going up with the anticipated hot summer and upcoming hurricane season (Initial Benefit Statement, Create Need, Create Urgency, Build Value). Now, if I could just get the official name of your company... (Assumption)